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About William Channer
A man trying to seek perfection in the creative advertising and startup world. Learn more
Latest Articles
- Copy Review: 37signals
- 37signals web copy is refreshing because it is designed for the glancer. The reader is able to understand what is being sold instantly. Read more – ‘Copy Review: 37signals’.
- What David Ogilvy Has Taught Me About Copy
- When you sit down to write your body copy, pretend that you are talking to the to the woman on your right at a dinner party. Read more – ‘What David Ogilvy Has Taught Me About Copy’.
- Interview: How A Copywriter Can Break Into The World Of Advertising By Ben Kay
- Ben Kay, Creative Director of Media Arts Lab London, blogger and author explains how a copywriter can break into the world of advertising. Read more – ‘Interview: How A Copywriter Can Break Into The World Of Advertising By Ben Kay’.
