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Copy Review: 37signals

37signals web copy is refreshing because it is designed for the glancer. The reader is able to understand what is being sold instantly. Read more – ‘Copy Review: 37signals’.

What David Ogilvy Has Taught Me About Copy

When you sit down to write your body copy, pretend that you are talking to the to the woman on your right at a dinner party. Read more – ‘What David Ogilvy Has Taught Me About Copy’.

Interview: How A Copywriter Can Break Into The World Of Advertising By Ben Kay

Ben Kay, Creative Director of Media Arts Lab London, blogger and author explains how a copywriter can break into the world of advertising. Read more – ‘Interview: How A Copywriter Can Break Into The World Of Advertising By Ben Kay’.

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