Articles

Interview: Creating Our New Advertising Campaign For Innocent Drinks ‘Nature Bottled’ by Dan Germain February 6, 2012: Dan Germain, Creative Director of Innocent Drinks, explains the process behind their new advertising campaign 'Nature Bottled'. Read more – ‘Interview: Creating Our New Advertising Campaign For Innocent Drinks ‘Nature Bottled’ by Dan Germain’.
Launch Your Kindergarten Startup First February 4, 2012: An email I sent to somebody close to me that wanted to pursue a big startup idea. I told him to launch his kindergarten startup first Read more – ‘Launch Your Kindergarten Startup First’.
Wisdom Of A Luxury Car Salesman February 3, 2012: I recently spoke with a senior luxury car salesman over the phone, pretending to be a student researching wealth creation in London. Read more – ‘Wisdom Of A Luxury Car Salesman’.
What London Can Learn From Silicon Valley February 2, 2012: London should stop trying to replicate Silicon Valley's infrastructure and instead try to learn from its culture. Read more – ‘What London Can Learn From Silicon Valley’.
Before You Learn Web Design January 20, 2012: Advice from Kevin Macdonell, a developer and designer, explaining the best ways to learn web design. Things he wished he did when he started. Read more – ‘Before You Learn Web Design’.
Copy Review: 37signals January 12, 2012: 37signals web copy is refreshing because it is designed for the glancer. The reader is able to understand what is being sold instantly. Read more – ‘Copy Review: 37signals’.
What David Ogilvy Has Taught Me About Copy January 5, 2012: When you sit down to write your body copy, pretend that you are talking to the to the woman on your right at a dinner party. Read more – ‘What David Ogilvy Has Taught Me About Copy’.
Interview: How A Copywriter Can Break Into The World Of Advertising By Ben Kay January 4, 2012: Ben Kay, Creative Director of Media Arts Lab London, blogger and author explains how a copywriter can break into the world of advertising. Read more – ‘Interview: How A Copywriter Can Break Into The World Of Advertising By Ben Kay’.
YouTube’s 10 Most-Viewed Ads of 2011 January 1, 2012: A list curated by Mashable, highlighting the most popular ads in 2011. Curious to know what makes a video viral? Read more – ‘YouTube’s 10 Most-Viewed Ads of 2011’.
Interview: Becoming A Successful Writer By Alissa Walker December 16, 2011: Alissa Walker, design writer and blogger from Los Angeles reveals what is needed to become a successful writer online. Read more – ‘Interview: Becoming A Successful Writer By Alissa Walker’.
Great Copywriters And Designers Learn From A Mentor December 2, 2011: There are some skills you can learn on your own, and some you can try to learn, but if you intend to take the journey of mastery, the best thing you can do is arrange for a first rate instruction. Read more – ‘Great Copywriters And Designers Learn From A Mentor’.
Copy Review: Square Card Case November 27, 2011: In this review we see the consequences of focusing on design over copy and why this can compromise your message. Read more – ‘Copy Review: Square Card Case’.
Top 5 Books Every Copywriter Must Read November 2, 2011: Conceal your arrogance and keep up your studies. Set yourself to become the best-informed man Read more – ‘Top 5 Books Every Copywriter Must Read’.
What John Hegarty Has Taught Me About Branding November 1, 2011: A brand is the most valuable piece of real estate in the world: a corner of someone's mind. Read more – ‘What John Hegarty Has Taught Me About Branding’.
William Bernbach On Advertising (Video) October 29, 2011: In this 20 min interview, William Bernbach outlines what he looks for in creative people and the principles of being a successful communicator. Read more – ‘William Bernbach On Advertising (Video)’.
Copywriting Quotes From Great Ad Men October 28, 2011: A list of inspiring copywriting quotes from William Bernbach, Leo Burnett, John Caples, George Gribbin and David Ogilvy. Read more – ‘Copywriting Quotes From Great Ad Men’.
Get Out Of The Users Way By Writing Concisely October 27, 2011: We are no longer competing on features. In a world submerged in confusion, we are now competing on how clearly and quickly we can communicate. Read more – ‘Get Out Of The Users Way By Writing Concisely’.
How To Edit Your Copy October 25, 2011: Taking your first draft and tinkering around the edges is not enough. Editing is about being bold and not afraid of changing elements around. Read more – ‘How To Edit Your Copy’.
What David Ogilvy Has Taught Me About Headlines October 20, 2011: The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy. Read more – ‘What David Ogilvy Has Taught Me About Headlines’.
Technique For Producing Design Ideas October 14, 2011: Design is not something that exists in the realm of spontaneity nor the birthright of the talented. Design is the result of a method, a process we can all follow. Read more – ‘Technique For Producing Design Ideas’.
Why Entrepreneurs Should Be Architects October 2, 2011: Discard the word entrepreneur from your vocabulary, it has little meaning and subsequently provide little direction. See yourself as an architect. Read more – ‘Why Entrepreneurs Should Be Architects’.
Coming Soon! September 15, 2011: Will start writing in October 2011. Read more – ‘Coming Soon!’.